Luxury brand Miu Miu named actress Li Gengxi its newest brand ambassador on Monday. As a standout talent among China’s new generation of actresses, Li has won widespread acclaim and numerous honors since her debut in 2018. In 2024, she clinched the Best Actress award at the 37th China Golden Rooster Awards for her compelling performance in the film Viva La Vida— becoming the first actress of her generation to receive this prestigious prize.
Known for her versatility and magnetic screen presence, Li has brought a range of memorable roles to life over the years. Her fashion-forward and avant-garde attitude aligns naturally with the distinctive ethos of Miu Miu.
“It’s a great honor to be named the new Miu Miu brand ambassador. This brand has always felt so vibrant to me. I’m drawn to its colorful and authentic designs,” Li shared. “I’m thrilled to explore self-expression through fashion with Miu Miu.”
With Li Gengxi joining the fold, Miu Miu’s brand ambassador lineup now includes four celebrated names: Li Gengxi, Liu Haocun, Zhao Jinmai, and Lexie Liu. Each represents a unique personal style, together embodying the diverse and inclusive spirit that defines Miu Miu.
